Home BUSINESS Indigo Consulting, PWW digital marketing teams to merge

Indigo Consulting, PWW digital marketing teams to merge

[ad_1]

Publicis Groupe has announced the integration of its Indigo Consulting’s digital marketing teams with Publicis Worldwide, thereby creating a 300-member agency for providing the entire suite of brand building communication services from strategy to creative across mainline, digital and social, with data at the centre.

Now, Indigo Consulting, under the leadership of Rajesh Ghatge (CEO) and Jose Leon (COO), will continue to build on its core strengths and further invest in deep tech capabilities.

Anupriya Acharya, Group CEO, South Asia, said, “This made imminent sense to us. Communication services are no longer segregated by platforms, i.e., creative agencies for mainline platforms and digital agencies for digital platforms.

“More and more clients want to work with one agency that can offer holistic strategic and creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the centre of our solutions approach,” she said.

“I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and a more seamless brand custodianship. It’s a transformative move,” said Subhash Kamath, CEO, BBH & Publicis Worldwide.

You have reached your limit for free articles this month.

Subscription Benefits Include

Today’s Paper

Find mobile-friendly version of articles from the day’s newspaper in one easy-to-read list.

Unlimited Access

Enjoy reading as many articles as you wish without any limitations.

Personalised recommendations

A select list of articles that match your interests and tastes.

Faster pages

Move smoothly between articles as our pages load instantly.

Dashboard

A one-stop-shop for seeing the latest updates, and managing your preferences.

Briefing

We brief you on the latest and most important developments, three times a day.

Support Quality Journalism.

*Our Digital Subscription plans do not currently include the e-paper, crossword and print.

[ad_2]

Source

Must Read

Do not agree with the claim that Huawei will be blocked: Jay Chen

For the purchase of telecommunications equipment & # 39; reliable sources & # 39; There is uncertainty about the inclusion of the Chinese...

India condemns violence in Myanmar, urges maximum restraint

United Nations: India has condemned the violence Myanmar And mourned the loss of life, as it urged and called for maximum...

Rajinikanth honored with Dadasaheb Phalke Award

The honor is considered India's highest award in cinema. Five days ahead Tamil Nadu ElectionThe Narendra Modi government on Thursday announced the Dadasaheb Phalke...

Split Trap Center, 8 32,835 Crore., Betters revised estimates

Government. Originally budget of 2.10 lakh crores. The government has withdrawn ₹ 32,835 crore from CPSE's share sale and buyback, thus exceeding the disinvestment...

California shooting: At least 4 deaths including child in business complex shooting in Orange city World News

Los Angeles: A Shooting in Southern California Police said the office building on Wednesday killed four people, including a child, and...